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Hi,
My name is William Roswell. Did you know there are several 'Adwords Gudies', each claiming to be better than the others?
Claims apart, what matters is what really works and the clear winner in terms os shher instructions, information, examples and troubleshhoting is Perry Marshall's 'Definitive Guide to Google Adwords' which is the best and most extensive ebook on adwords ever written. What is it about 'Definitive Guide to Google Adwords' that wins it such accolades? What is it about this book that has made it a bestseller?
Given below is my review of 'Definitive Guide to Google Adwords' that gives you an accurate picture about the ebook.Best wishes
Review
In Perry's words, The Definitive Guide to Google Adwords teaches you 'How to Beat the Learning Curve and Generate Instant Web Traffic with the World's Fastest Direct Marketing Machine'.
In my own opinion, it is an extremely comprehensive guide to Google Adwords (weighing in at over 200 pages) which takes you from getting started with Adwords right through to mastering the Adwords system.
The ebook is split into the seven broad chapters; 'Getting Started', 'Managing the Basics' and 'Making your Traffic Pay', 'Tools, Tips and Tricks', 'Your Questions Answered', 'Improving your World' and 'Further Help and Services.' But how well does Perry explain the complex Adwords system? Perry Marshall begins with 'Getting Started' which is broken down into the following subsections:
- Google Adwords & The Art of War: Thill, Addiction, Obsession Fun!!
- Why Google Adwords is So Important and Why You're Lost Without It!!
- Building a Campaign from Scratch: A Step-by-Step Example!!
- Anatomy of a Real Life PPC Campaign!!
- Your "Getting Started" Ad Content Checklist!!
- How to Advertise in Local Markets!!
In this pretty self explanatory first chapter Perry explains how to get your first Adwords campaign up and running. By far my the most useful section of this chapter to me was 'Building a Campaign from Scratch: A Step-by-Step Example'.
For the campaigns I have started this has been my blueprint. Screenshots are included every step of the way and I found it really easy to perform all the necessary research (something I didn't have a clue about beforehand) and then create my first Adwords adverts.
When I want to create a campaign I just get this section on screen and then follow it - it really is as simple as that. I also found the 'Getting Started Ad Content Checklist' very useful as a summary to the chapter.
The next chapter is entitled 'Managing the Basics' and covers:
- Campaigns, Adgroups & Keywords: How to Break Them All Down!!
- Keyword Status: How Google Rewards You For Relevance!!
- Andrew Goldman's "Goldilocks Theory of Good Ad Copy"!!
- Expanded Phrase Matching & The Power of Negative Keywords!!
- Turning Solid Traffic from Ultra Generic Keywords!!
- Google Adwords Cheat Sheet!!
This chapter follows on nicely from 'Getting Started' and explains how you can improve the efficiency of your Adwords campaigns. Whereas the main aim of the first chapter is simply to get your Adwords campaign running, 'Managing the Basics' shows you how to organise your adverts, keywords etc, so that they are more relevant.
How Google rewards you for relevancy is explained in greater detail by Perry, but in simple terms more relevant adverts get better Click Through Rates (CTRs), lower keyword costs and better positions, so it's definitely in your interests to have relevant adverts. Overall, I found this to be another great chapter.
Perry includes lots of sample adgroups as examples to help you learn, and shows you how to improve the relevancy for all of them. I've applied these principles to my own Adwords campaigns (which have been running for a month at the time of writing) and I'm pretty happy with the conversion rates. I know that there's still room for improvement but I'm pleased with the results after one month.
The third chapter is 'Making Your Traffic Pay' and discusses:
- Converting Your Traffic to Sales: The Most Critical Success Ingredient!!
- Your Most Strategic Number!!
- Perry Marshall's Web Traffic Conversion Cheat Sheet!!
- The Importance of Tracking Conversions and Sales!!
- Hands On Conversion Tracking: A Real Life Example!!
- Moving Products Like Hotcakes, But Barely Breaking Even!!
- Using Google's Conversion Tracker!!
- What are Turn-the-Corner Keywords, and Why are They Critical!!
- Value per Visitor and Affiliates!!
- Google's Stricter Affiliate Policy: Why It's Good News for You!!
- The Absolute Paramount Importance of Split Testing!!
With this chapter Perry makes a very good point about Adwords - Your traffic is useless unless you can convert it into customers. The most useful part of this chapter for me was the advice on turning content traffic (Google Adsense) on or off for your Adwords campaign as it's not really something I had considered before. Plus there's a great tip in there which will help you avoid a bidding war and save quite a lot of money, whilst sacrificing only a little traffic.
However, my overall impression of this chapter is that it wasn't as good as the previous two. Although it is well written, contains plenty of examples and is easy to follow I found that I didn't learn as much from this chapter.
The first two chapters taught me how to set up and manage an Adwords campaign - something I could not do before reading this ebook. With this chapter I already had a general idea of how to write adverts and landing pages that would convert (maybe due to my experience as a seller on eBay), and this chapter affirmed my ideas rather than teaching me any new skills.
Perry then goes on to discuss 'Tools, Tips & Tricks'. This section covers the following topics:
- Google Image Ads: Taking Advantage of Another Great Medium!!
- Site-Targeted Adsense!!
- Tweaking your Account with Google's Bells and Whistles!!
- Cool Tips & Tricks for Generating New Keywords!!
- The Power of Capitalisation!!
- How to Test Your Product Idea Before You Develop Your Product!!
- Special Report: Do Less, Earn More & Live Better!!
This part of the ebook contains a lot of additional information about advertising using Adsense adverts on other people's websites, rather than through the Google search via Adwords. Like with the other sections of the ebook, Perry explains the material well and includes plenty of examples.
However, I've not experimented with Adsense as an advertising medium yet, so I can't comment on how effective it is. Perry also uses this chapter to discuss the other tools Google offers Adwords users and offers a few more tips. Again, although this is a good chapter it just wasn't as useful to me as the first two.
After this Perry goes on to answer readers questions in the chapter 'Your Questions Answered':
- What to Do When Keywords Cost $5-$10 per Click!!
- When You're Up Against Stiff Competition: A Tidy Summary!!
- FAQ: Frequently Asked Questions!!
This chapter does exactly what it says on the tin - answers customer questions related to Adwords. Obviously, the value of this chapter is unique to the individual and the problems they are having. In his answers Perry conveys a lot of good information, but most of it can be found in other sections of the ebook.
The sixth chapter is 'Improving Your World' which includes the following subsections:
- An Unusual Application of Pay Per Click!!
- Shade for the Children: Feeding & Clothing Orphans!!
The above are two articles by Perry which make up this chapter. Unlike the rest of this ebook these articles are not really instructional but still a good read nonetheless.
In the final chapter Perry goes onto explains sources of 'Further Help & Services' which includes:
- How to Get More Help with Your Campaigns!!
- More Tools & Resources from Perrry Marshall!!
- Epilogue: Restroom Confessions of a Millionaire Marketer!!
The beginning of this chapter contains a list of links for extra services from Perry. Then the epilogue teaches you how to build a list of customers and get backend sales. This was useful information and is a very valid strategy, but it was nothing new to me.
In conclusion, I would definitely recommend Perry Marshal's The Definitive Guide to Google Adwords to anyone who wants to get a foothold in this market. I'm being completely honest when I say I didn't have a clue about how to use Adwords properly before reading this guide.
At the time of writing I've run multiple campaigns - some successful, some not - and achieved average click through rates of 1.5% and conversion rates of 20%. There's room for improvement for sure but I now know what I'm doing. I can use the Adwords program to generate traffic and I can convert this traffic into newsletter subscribers. It is a big increase in spending compared with what I am used to, but that's the price you pay for instant traffic.
My intention when reading this ebook was to learn how to use Google Adwords to generate valuable website traffic and this ebook gets full marks because that is exactly what it has taught me.
As I mentioned earlier in the review I'm getting an average click through rate of 2.5% and converting this traffic at around 20% Not only have I gained new subscribers but I've also learnt how to use Adwords - a useful skill that I did not have before reading this ebook.
In
conclusion, several aspects make Definitive Guide To Google
Adwords worth it:
- You get the most ever detailed step-by-step instructions on setting up an effective adwords campaign
- You get detailed instructions on selecting the most effective kewords using a number of different tools
- You get detailed instruction on ad writing to boost your CTR by as much as 250%
- You get detailed instructions on how to match your ad to your sales page to maximize your ROI.
- You learn how to think like a buyer and accordingly write your ads and your ad copy.
- You learn how to choose the cheapest yet effective keywords that convert into sales.
- You get detailed information on designing the perfect landing page to avoid the dreaded 'goolge slap.'
- You get detailed troubleshooting intructions regarding CTR, ROI and pricing of keywords for
newbies as well experienced users; most comprehensive
information on keyword and campaign management ever;
proven to increase ROI by over 50-100%.
- You
have the added advantage of taking Definitive
Guide to Google Adwords for a test-drive. All purchases are backed by 8 weeks
no questions asked moneyback guarantee.
FREE COURSE: Perry Marshall is offering a 5-day free course on adwords that gives you a inside look at what the Definitive Guide To Google Adwords has to offer. Use the link below to get this Free Course.
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